Even big companies have struggles. Zoetis, the leader in animal pharma, needed to build loyalty among consumers, veterinarians and non-profit shelters. So we did our research and identified three key challenges: (1) consumers didn't care who made their medicine, (2) veterinarians were losing business to online pharmacies, and (3) shelters were tired of failed adoptions (one out of every five adopted pets are brought back). For these three problems, we found one simple solution: PawPath.

PawPath helps new adopters successfully onboard their new pet. Unlike the paper packets they used to get at the shelter, PawPath intelligently delivers the right advice at the right times. 

PawPath then helps adopters link up with a local veterinarian. By connecting to the vet's practice management system, PawPath help vet's keep tabs on their furry patients.  

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