Disney World wanted to know how they could improve their vacation booking experience. Our pitch: capitalize on what Disney does best—create unforgettable stories.
Families and individuals could assemble their vacation in a personalized storybook. As flights, hotels, park visits and meals were booked, they would automatically populate into the chronological interface. Making changes to your trip was as easy as leafing through your book and clicking on an event.
After a Disney World vacation, families returned to their online storybook to upload photos, comments and other personal touches. The storybook could then be downloaded and shared. Families could also request a hardbound keepsake book.
Users could also add their story to the Disneyworld Community Bookshelf. This provided Disney World with free peer-to-peer advertising and gave new visitors ideas for their own vacations.